Is Your Company Going Public? Watch Your Stock Climb With The Right Publicity
I laugh when I turn on the television to see an author on a talk show telling the audience about their book or flip on the radio in my car and hear the morning DJ interviewing a self proclaimed expert of some new weight loss program where you can lose 500 pounds in 48 hours.
I don’t laugh because of the content but because I know how much they had to pay a publicist to get that interview. I know that all the questions are predetermined and that the publicist who convinced this individual that TV and radio were the only way to get in front of the public is living in the’70′s and can’t seem to adjust to the new concepts of massive publicity for pennies and the young, hip publicists that have transformed the process of ga
Sorry to offend any publicists out there but I’m going to tell the public a little secret. If you are seeking massive explosions of publicity for your business, book, musical act or future celebrity, there is a process that will blast your ‘brand’ to 10,000,000′s overnight. There is a process that will put your brand in front of your target market in hours, not weeks. There is no waiting on approval from a television network or radio channel.
That secret process is a cooperative of internet video distribution, press releases, article marketing, social book marketing, blogs and a few other online media distribution combination that will take your brand campaign from 0 mph to 100mph overnight. When you are interviewing publicists or brand recognition marketing specialist keep this in mind, any publicist can get you on TV or the radio with a couple calls since both of these media genres are constantly in need of content and truth be told, the results you’ll get are very minimal from these to publicity mediums.
The priority topic of your interview should be quizzing them on their online media campaigns and viral media expertise. Don’t spend a dime until they’ve convinced you that their online strategies are on the cutting edge and cost effective. Online marketing strategies can literally have the internet screaming your name in hours.
Want Publicity, that works? Check out Princeton Corporate Solutions. Call 267-233-0183 for a Publicity Marketing firm that can deliver.
Public Companies Succeed Faster When Triggering the Necessary Element of Emotion
Whether you are a modest local company or a large international corporation the need for strong publicity is a constant necessity for branding, direct marketing and lead generation. Publicists have been spoiled throughout the years by sending out pitch letters to radio shows, television news corporations and print media to put out a blurb about their client. These little blurbs usually give a minor jump in the pulse of an otherwise dead publicity campaign but the publicist feels that if they got you some coverage, they did their job, but now the game of publicity has changed.
The publicity profession has merged with the marketing agency to create a hybrid, one stop shop, ultra powerful, rapid response type of promotion now referred to as ‘Publicity Marketing’. These consultants offer a cost effective, guerilla marketing approach that includes everything a business needs in one turnkey solution. Direct response, publicity campaigns, branding and other genres of targeted promotion are offered in an all inclusive service that any business can afford.
Now as publicity marketing has carved out a major chunk of the business promotion market place it’s forcing the evolution of marketing once again with the’60′s mentality of ‘emotions branding’. A good publicity marketing company will take a powerful marketing campaign and add jet fuel to the process by infusing the element of emotion to break through and grab hold of the subconscious mind where the most powerful messages are stored in the target candidate’s mind and when they are ready to buy and automatic switch is flicked on and your brand takes precedence in their mind. The most experienced publicity marketers are able to trigger the ‘buy now’ button to induce sales and this entire process revolves around piercing through the conscious, judgmental and critical part of the mind and going right to the subconscious mind to store messages to promote your brand.
These messages are stored by using various colors, terms, word positioning, cornering and gently bombarding the candidate with your message until your brand becomes one with your industry terms. The publicity marketer must barrage the candidate with more than just a brand name but a solution to, but not limited to their direct need for your service. It doesn’t matter if your selling widgets or motor oil, you must demonstrate how your brand will solve any issue they are currently struggling with, whether it’s a gloomy day, they’re stuck in traffic, their spouse is ignoring them, whatever, how is your brand going to pass through that critical faculty of the conscious mind and sooth their being with an overwhelming state of contentment?
Most likely your product or service can’t do this on it’s own, but a good publicity marketing company will know exactly what nerves to touch so that your brand becomes a warm blanket and a soothing cup of tea on a stormy night. Make your brand the one stop cure for the clients emotional ailment and you’ve got them!
Need A real publicity marketing, firm? Call Princeton Corporate Solutions at 267-233-0183 Business Publicity for your needs.
